Curve Expo Spring 2018: The Good, The Bad & The Ugly
Posted on 23 August 2017
With another Curve NY show successfully in the books I've finally had a moment to decompress and make sense of it all this past weekend. These shows can take a lot out of you, running from booth to booth trying to keep up with the clock. But as usual it was worth it as I saw some amazing collections as well as cool new brands and super awesome people - I left there feeling refreshed and inspired for Spring 2018.
So what's in for next Spring you ask? Well rather than bore you with my lengthy descriptions on everything I saw I'll try to keep it short and let the pictures do the talking. Below is my list of the good, the bad and the ugly from Curve Expo Spring 2018.
Bluebella had a large offering of cute, on-trend styles including lots of halter bras, ruffles & peekaboo sets.
New to Curve, Ellipse debuted some pretty offerings complete with butterflies and florals. I loved the feminine prints and butterfly appliques on the bra straps
Salua dared to dip dye and the results were super sweet and feminine.
Paloma Casile slays the lace game with unique French laces and beautiful design aesthetic.
This was my first time visiting Envie and I did have a brief love affair with this dotted mesh halter chemise. I think it's the 3D flowers that really did me in.
KissKill never lets me down and now I have to decide between sparkly gold stars, rhinestones on velvet or ruffled hearts. How is a girl expected to choose?
I wasn't familiar with Prima before but after glimpsing their feather collection I'm all ears (or eyes, I should say). Their new luxury sleepwear collection is adorned in marabou and ostrich, utilizing flowy chiffons and unique iridescent.
Mimi Holliday can do no wrong in my book. I swooned over these pastel neons, novelty embroideries and of course the swans - oh the swans!
I also have to say I really enjoyed newcomer Silent Arrow's booth. I came for the cool sportswear vibe and left with a need for the FU briefs and other cool girl staples. Can't wait to see what else they have in store for us!
And after following Karen Mabon for months I was pleasantly surprised to see them showing at Curve. This luxury brand boasts unique printed scarfs as well as satin pajamas and swimwear. Luxury that has a sense of humor? Sign me up.
I was disappointed at how many brands are no longer allowing photography at their booths. Maybe they are worried about being copied or losing their intellectual property but it makes it hard for us buyers and press who see dozens of labels and styles and rely on our photos for planning our assortments. I understand where the fear is coming from but unfortunately it makes it that much harder to remember them.
In addition, the fashion industry as a whole has slowed down these past few years and lingerie is no exception. Attendance was decent but not great with the majority of visitors opting to come on Monday instead of Sunday which is what was originally expected. The mood was quiet and cautious overall but stable.
Also a few brands opted to forgo the show this season due to the high price of renting a booth and the lower turnout from previous years. Many labels are opting to still show during Curve but independently outside of the venue at smaller tradeshows like The Lingerie Selection or even their own showrooms and boutiques. This makes seeing all of your vendors even more challenging as scattered appointments will have you hopping from one location to another which only exacerbates the tight time line that most buyers have to follow.
Ok there were definitely some brands and designs that were... well.... just not my style. But in the interest of not burning bridges or judging my fellow peers I'm refraining from calling them out here. I recognize while they're not my cup of tea, beauty is in the eye of the beholder and I'd like to keep my good lingerie karma. :)